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Video content remains one of the most powerful tools in digital marketing. In fact, 95% of marketers see video as an important part of their overall strategy, an increase of 7% in just one year, according to Wyzowl’s Video Marketing Statistics 2025 report. 

But the landscape for video marketing has evolved significantly. Live action and livestream videos have become popular while the appetite amongst consumers for short term video and demos or tutorials has exploded - in part due to TikTok content, YouTube Shorts and Instagram Reels. 

Plus there’s also  ai to consider in the creation of your videos. Platforms like Canva and Vimeo now have AI-powered features to help generate videos quickly and easily while Open AI’s video generation model Sora is widely used.