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An SEO analyst is a digital marketing professional responsible for improving a website’s visibility in search engine results. Their role involves analyzing website performance, conducting keyword research, and identifying opportunities to increase organic traffic. They work closely with content creators, developers, and marketing teams to ensure that a site is optimized for both users and search engines. An SEO analyst monitors search engine algorithms, tracks ranking performance, and uses tools like Google Analytics and Search Console to measure the effectiveness of strategies. Their ultimate goal is to drive qualified traffic to a website, enhance user engagement, and support overall business growth by ensuring the website ranks well for relevant search queries.