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The biggest SEO mistake business owners often make is focusing solely on search engine rankings while neglecting the actual needs and experience of their users. Many prioritize keyword stuffing, purchasing backlinks, or chasing algorithm hacks instead of creating high-quality, valuable content that addresses their audience's questions and interests. This approach not only leads to a poor user experience but can also harm rankings in the long term as search engines become increasingly sophisticated in detecting and penalizing manipulative tactics. Successful SEO is about building trust, relevance, and usability—ensuring that content is useful, websites are fast and mobile-friendly, and navigation is intuitive. Ignoring the user in favor of outdated or shortcut SEO methods is a critical and costly oversight.