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Pay Per Click, or PPC, is an online advertising model where advertisers pay a fee each time someone clicks on their ad. It’s a way to buy visits to your website rather than earning them organically. These ads appear on search engines like Google or social platforms such as Facebook and Instagram, usually targeting specific keywords or audience demographics. When users search for a term related to a product or service, the ad appears in front of them, driving targeted traffic to a landing page. The goal of PPC is to attract potential customers who are already interested in what you're offering. A successful PPC campaign involves choosing the right keywords, crafting compelling ad copy, setting a proper budget, and continually analyzing performance to improve results. It’s a fast and measurable way to boost visibility and drive conversions.