Blogs Details

In June 2023, social media engagement patterns showed that users were most active during mid-mornings and early afternoons on weekdays. People tended to check their feeds before starting work, during breaks, or just after lunch, making those times ideal for posting. Platforms like Facebook and Instagram saw the highest engagement between 9 AM and 1 PM, particularly from Tuesday to Thursday. LinkedIn performed best earlier in the day, often between 8 AM and 11 AM, as professionals browsed during morning routines. Twitter, now known as X, was most effective in the late morning, around 9 to 11 AM, when news and conversations were actively unfolding. TikTok users were most engaged in the early mornings and later evenings, typically outside of work or school hours. YouTube videos published in the afternoon had the best chances of gaining traction, especially when timed ahead of peak evening viewing hours. While these trends provided a helpful baseline, the most successful posting times ultimately depended on a brand’s specific audience behavior and the type of content being shared.